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management has a long-term specific goals. "With good marketing tactics, PUMA's shares in the company for many years was named Germany the stocks to invest in the market.Press the "attitude" segmenting consumerMost analysts and observers believe j ochen oakley sunglasses juliet repair  Zeitz became CEO and Chairman of the Board of PUMA AG is one of the most important turning point. Prior to this, PUMA's marketing plan rules, except that the little Leopard Log o, do not see any difference between the brand and Nike, adidas, dealers are also placed in the same product on different terminals. Zeitz took pointed out that individuality is the key to our survival, we want to do the most-wanted sports lifestyle brand, or it is not possible to compete with giants such as Nike. ”At that time, when almost all enterprises in the consumer segment uses traditional demographics, according to consumer's age, oakley crankcase sunglasses cheap  education, income and other criteria to Division. PUMA AG Tuoni?botelun, Director of global brand management: "a 19-year old Japan students ' attitudes toward life and brand preference

like a 30 year old black man in New York. Attitude and way of thinking is the most important factor affecting the PUMA consumer, Puma, unique brands create a kind of attitude is the core of our brand marketing. We will ' sport ' is defined as an active lifestyle, PUMA consumers want even if it is a 70 year old grandmother is still living, but also brand-loyal customers. ”PUMA core market segment is to firmly grasp the "first attempt" (Early-Adopter). According to the theory of marketing, all consumers can they received and acceptance of new products and new technologies are divided into "innovator" (Innovator), "first try" (Early-Adopter), an early conformity "(Early Majority)," Advanced herding "(Late Majority) and the" laggards "(Lag g ARD). Among them, the first attempt to "approximately 13.5% per cent, they generally belong to a field of marketing or" opinion leaders "can help to recommend brands or products to" herd "and" backward ".Anthony Bertram, Director of brand management, said Puma was not distinguished

 by price brand product line, but, what is "design for the first try," and which are "designed for the herd" for the "first try" fashion and design products are more advanced concepts. Product distribution channels, too, PUMA according to different characteristics of the product line, let cutting-edge design products appear in some fashion shops, but some mainstream products at Foot Locker sports apparel store sales.J ochen Zeitz said, have come out in the Foot Locker chain store sales of PUMA's full line of products, when PUMA do, can easily make product sales increased 1 time. However, this proposal was declined by Puma, Anthony Bertram said, "we don't want the guys in buying PUMA is one of the coolest products and see they are trying to find shoes on the street all over the place. "Zeitz said Puma was not spelled sales, long-term and stable growth as well as consumers and our goal is to build a lifetime of solid contact. "Shortly thereafter, PUMA collaboration with supermodels Christy Turlington and yoga trainers, launched series