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communication. We, by attitude to reach our consumers, along with PUMA, the company's marketing people develop a marketing plan is a relaxed, pleasant and interesting job. ”In 2004, PUMA AG announces that through cross-border cooperation with the oakley sunglasses discount singapore   BMW Mini, MA for the 2004 F1 Puma top favourites clothing supplier of the BMW-Williams team. Working for a newspaper in the hurried after work Ms Li Rong Hao Sha Wellness Center located in the Beijing new world shopping mall. After arriving at their Center, and her first run for 1 hour on the treadmill, and participate in the Yoga exercise. Li Rong said, there are a lot of people here every day, often running late are no room. Here's a lower price point, physical activity is relatively abundant, has a variety of equipment, there are oakley ladies commit sq sunglasses  various classes such as aerobics, yoga, and as long as the card can participate. She also consulted another Nirvana fitness club, where price is slightly higher than this, so I chose white sand. However, after consulting the Bluebird, Bluebird Bluebird coaches

often telephoned to invite her to feel the atmosphere.As living standards improve, more and more people pay attention to their health, people began building fitness club. Fitness centres currently attracts a lot of people, investors took a fancy to this business, a growing number of investors in the physical market to try it.Sports as a new industry in China has developed rapidly in recent years. Sporting goods industry industrial output growth rate of around 50 billion dollars a year, fitness of goods in total store sales percentage increase year by year. After the 1994 football to professional and market-oriented, about attracting 6 million visitors a year to watch the games live, annual production value of nearly 700 million dollars. CBA's Professional Basketball League, every season attendances are up around 80%. Volleyball, table tennis, badminton, baseball, also offers a wealth of sports products for the masses. Sports competition performance industry sports industry as a leading, comprehensive drive of sports sponsorship,

 television, sports, media, sports, advertising, sports lottery and the development of related industries. A forecast from the economic sector show that by 2010, the proportion of gross output value of China's sports industry to GDP will reach 1.5%. In developed countries, this ratio is currently at between 1% and 3%."Consumption" as market highlightsAccording to horizon research company in Beijing, Wuhan, Beijing, Shanghai, Guangzhou, Chengdu, five-city consumer survey found that only Beijing, the average person spent sports consumption reached 888 million dollars a year, finished first in the five cities. Statistics: in 1995, China's urban households per capita consumer spending was 3537.6 Yuan, for use in entertainment, health, culture, consumer spending 312.7, 2001 households per capita living expenditures for consumption of 5309.0 Yuan, and spending on entertainment, health, culture and education spending has reached 690.0 million. In recent years, consumption accounted for an increasing share in people's lives.It


 

 is understood that the indoor pool halls around the country, skating rink, ski field, badminton Hall groups participate in activities, such as the stadium business is booming, the number of participants. Many white-collar workers who are used to exercise every day, so the fitness center business is hot. Retired teacher linyi said, life is better now that health is a matter of concern.Sporting goods business is booming. Marketers optimistic about sporting goods market throughout the cake. Sporting goods sales in individual shopping centres occupied a pivotal position. In a number of large oakley sunglasses holbrook ebay  shopping malls, sporting more than more than 100 brands. Not only in the big cities, in the smaller cities such as Yantai, Sports Fitness and sporting goods also walked out of the corner of the Department store counters, on the streets forming a beautifully appointed one after another, such as Pepsi's popular sneaker, Li Ning and Anta sports shoes sports series. Sporting goods outlets in recent one or two years of very fast, the main reason was of

"buying health with" awareness grew, people have a much greater demand for sporting goods.To attract foreign investorsMany foreign businessmen believe in China with 1.3 billion people, oakley sunglasses fuel cell ladies  as long as people buy a product, you could earn big bucks. Professional sports organizations holding the same dream of the West on their way to the gold rush.On April 3 in Beijing, Ding Junhui in the China open snooker Championship. Hendry and Ding Junhui final moments of almost 100 million television viewers, and its large domestic pool of the population, are worried about down snooker British lucky, returned to China this time was well worth it. Snooker sport in Europe has been unable to continue to expand, and numerous international business target market, a large population of first choice for China is not to be missed. Where economies are most active and where sponsors professional sports. 2004 NBA China Games, F1 Shanghai, China open, as well as all major European football clubs have arrived.According to the BBC report, 5 European golf tournament will

 be held in China this year, more than in England and Scotland.The sponsor brand of the game include top international brands BMW, Volvo, Johnnie Walker whiskey and omega watches.If snooker has just begun looking for opportunities in China, and that golf in China is entirely in China's economy, driven by slow speed. At home, the golf course is always a controversial character, always illegally occupies that accompany it and damage the environment, but for the game of golf is concerned, this is a rare of a hardware resource. European PGA Tour Executive Director o ' Grady to China many times, "I've seen all the stadium reaches held the European tour of China race standard. "He believes that golf will change its image, from the rich for all Chinese people to participate in sport and leisure, as well as abroad.In fact, the massive Chinese market has indeed touched the nerve of the World Golf. The world's largest sports marketing and management company international management group IMG makes no secret of attention and commitment to China's Golf


 

market, its Chief Representative in Beijing, Wang Yaguang said in an interview with reporters: "many domestic and foreign enterprises, especially multinational companies, for their participation in China's Golf demand, which makes our market potential for golf in oakley big taco sunglasses ladies   China is full of confidence. "The current Golf Asian tour and the European tour has landed in China, the PGA Tour is negotiating.China has just started, not just snooker and golf.According to the latest issue of United States Sports Business Weekly reported that were inspired by the rapid development of the market for Chinese tennis, ATP (Association of tennis professionals) is considering opening offices in Beijing or Shanghai, China, oakley ten sunglasses price  and conducting tennis training centre. When the ATP will be NBA1992 year into China (Hong Kong), the second to open an Office in China professional sports in the world.Chinese market looking sharp in the NFL (United States Football Federation) President baoluo?tageliyabu, MLB (major league baseball in North America) President sailige, and so

on.According to the analysis, sports and related industries market now worth about 15 billion dollars. According to the data of the sports business group, by 2010, China's sports market value will increase to 240 billion yuan.It is not difficult to understand the most recent period of foreign sporting events were swarmed. Apart from 2004 has landed the NBA China Games, F1, China Open tennis tournament, the DTM touring car race, the new events this year include the world figure skating Grand Prix, MOTO GP racing, Tennis Masters Cup, World Athletics Golden Grand Prix ... ..."A lot of competitions in China found the opportunity, there are many more organizations looking for possibilities of foreign successful tournament mode and moved to China. "Sun Lei, General Manager of Shanghai xinxin sports culture disclosed.Olympic business opportunities arising fromBeijing

hosting the 2008 Olympic Games is not only a great event in China, has become the focus of world attention a significant business opportunities.First Beijing Olympic logo products listed in this year, causing a marketing sensation, although nearly 4 years before 2008. But not every Olympic Games, the mascot logo, was also a highly big project. Mascot of the Sydney and Athens Olympic Games with more than 100 million and more than 200 million dollars more to earn big bucks Bowl flow, experts predict that the 2008 Olympic Mascot will also be a profit of more than 300 million dollars. At present, the outposts has begun vying for Olympic mascot, as represented by the giant panda, monkey, Dragon of the nearly 800 applications has been put before the Committee.Olympics selection and use of sports equipment has always been a battleground in the sporting goods industry in the world, so will this session. Although authorized by this costly, but sports enterprises at home and abroad have been itching, especially at their Chinese companies,
 

management has a long-term specific goals. "With good marketing tactics, PUMA's shares in the company for many years was named Germany the stocks to invest in the market.Press the "attitude" segmenting consumerMost analysts and observers believe j ochen oakley sunglasses juliet repair  Zeitz became CEO and Chairman of the Board of PUMA AG is one of the most important turning point. Prior to this, PUMA's marketing plan rules, except that the little Leopard Log o, do not see any difference between the brand and Nike, adidas, dealers are also placed in the same product on different terminals. Zeitz took pointed out that individuality is the key to our survival, we want to do the most-wanted sports lifestyle brand, or it is not possible to compete with giants such as Nike. ”At that time, when almost all enterprises in the consumer segment uses traditional demographics, according to consumer's age, oakley crankcase sunglasses cheap  education, income and other criteria to Division. PUMA AG Tuoni?botelun, Director of global brand management: "a 19-year old Japan students ' attitudes toward life and brand preference

like a 30 year old black man in New York. Attitude and way of thinking is the most important factor affecting the PUMA consumer, Puma, unique brands create a kind of attitude is the core of our brand marketing. We will ' sport ' is defined as an active lifestyle, PUMA consumers want even if it is a 70 year old grandmother is still living, but also brand-loyal customers. ”PUMA core market segment is to firmly grasp the "first attempt" (Early-Adopter). According to the theory of marketing, all consumers can they received and acceptance of new products and new technologies are divided into "innovator" (Innovator), "first try" (Early-Adopter), an early conformity "(Early Majority)," Advanced herding "(Late Majority) and the" laggards "(Lag g ARD). Among them, the first attempt to "approximately 13.5% per cent, they generally belong to a field of marketing or" opinion leaders "can help to recommend brands or products to" herd "and" backward ".Anthony Bertram, Director of brand management, said Puma was not distinguished

 by price brand product line, but, what is "design for the first try," and which are "designed for the herd" for the "first try" fashion and design products are more advanced concepts. Product distribution channels, too, PUMA according to different characteristics of the product line, let cutting-edge design products appear in some fashion shops, but some mainstream products at Foot Locker sports apparel store sales.J ochen Zeitz said, have come out in the Foot Locker chain store sales of PUMA's full line of products, when PUMA do, can easily make product sales increased 1 time. However, this proposal was declined by Puma, Anthony Bertram said, "we don't want the guys in buying PUMA is one of the coolest products and see they are trying to find shoes on the street all over the place. "Zeitz said Puma was not spelled sales, long-term and stable growth as well as consumers and our goal is to build a lifetime of solid contact. "Shortly thereafter, PUMA collaboration with supermodels Christy Turlington and yoga trainers, launched series
 

has come to the point of most, not only in the excellence in improving their products, also in the conditions of fishing equipment included--because they know that once their product will debut in the Olympics, to enhance the brand and sales promotion will be crucial. China is hosting the Olympics on the eve of rise of the entire sports industry is in rapid development, China's sporting goods industry also is in the key  oakley sunglasses hijinx price   manufacturing power to brand electronic power conversion period. That caused the entire sports industry management strategy, game, modern management and international market knowledge and Olympic competition strategy of strong longing.In 2004, with the theme of Olympic economy and sports industry development forums one after another across the country. Although participation in these forums are valuable, but all forums don't worry "tourists".  oakley sunglasses antix lenses cheap   Amazing is that many games popular forum topic about economy, not only in Beijing, the Olympic Forum throughout the country also are overcrowded, it seems, Olympic

and sure enough, regardless of geographical, attracting all the people paying attention to it.Not only the Chinese see this business opportunity, many foreign Olympic and sporting economic advisory body also came to China, competing to teach for Olympic business opportunities, experience and knowledge of the development of sports economy, among them, in particular to the recent Olympic Games in Sydney and Athens, experts are the most popular.The Beijing Olympic Games would be a great opportunity for sports industry in China, the Olympic Games for many international enterprises to explore the Chinese market provides a good investment environment and investment prospects. Germany brands PUMA sports apparel market is 1998-2003 fastest-growing sales and profits of the brand, more than double-digit growth rate for 6 consecutive years. Surprising is that Puma in 2002 United States ads only $ 3.9 million, and that same year, Nike's advertising expenditures of US $ 120 million, Reebok's expenditures amounted to $ 45.3 million.890 of the

last century, PUMA had been in marketing and sales far behind Nike, Reebok and adidas sports apparel giant behind. At that time, the PUMA is seen as behind the brands, Department stores have put the puma shoes cheap container, PUMA to the brink of bankruptcy in 1993.In 1994, at age 30 for ochen j Zeitz was named the CEO of the company, he was also the youngest President of listed companies in Europe that year. Starting from the end of the 90, led for ochen Zeitz j, PUMA relying on guerrilla marketing tactics as the world sportswear market "branded the outbreak". From 1993 to 2001, PUMA's turnover has increased almost twice times. 2002 United States sportswear market valued at $ 7.8 billion, while PUMA's sales rose 48%, to 121 million dollars. PUMA was named brand magazine's 2002 "best marketing brand of the year".Wells Farg o PI yuehan?Shanli, Managing Director of the company in New York: "PUMA is the best sports apparel brand management brands, its product lines are designed to be rigorous and rational, market segments and distribution channels