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has come to the point of most, not only in the excellence in improving their products, also in the conditions of fishing equipment included--because they know that once their product will debut in the Olympics, to enhance the brand and sales promotion will be crucial. China is hosting the Olympics on the eve of rise of the entire sports industry is in rapid development, China's sporting goods industry also is in the key  oakley sunglasses hijinx price   manufacturing power to brand electronic power conversion period. That caused the entire sports industry management strategy, game, modern management and international market knowledge and Olympic competition strategy of strong longing.In 2004, with the theme of Olympic economy and sports industry development forums one after another across the country. Although participation in these forums are valuable, but all forums don't worry "tourists".  oakley sunglasses antix lenses cheap   Amazing is that many games popular forum topic about economy, not only in Beijing, the Olympic Forum throughout the country also are overcrowded, it seems, Olympic

and sure enough, regardless of geographical, attracting all the people paying attention to it.Not only the Chinese see this business opportunity, many foreign Olympic and sporting economic advisory body also came to China, competing to teach for Olympic business opportunities, experience and knowledge of the development of sports economy, among them, in particular to the recent Olympic Games in Sydney and Athens, experts are the most popular.The Beijing Olympic Games would be a great opportunity for sports industry in China, the Olympic Games for many international enterprises to explore the Chinese market provides a good investment environment and investment prospects. Germany brands PUMA sports apparel market is 1998-2003 fastest-growing sales and profits of the brand, more than double-digit growth rate for 6 consecutive years. Surprising is that Puma in 2002 United States ads only $ 3.9 million, and that same year, Nike's advertising expenditures of US $ 120 million, Reebok's expenditures amounted to $ 45.3 million.890 of the

last century, PUMA had been in marketing and sales far behind Nike, Reebok and adidas sports apparel giant behind. At that time, the PUMA is seen as behind the brands, Department stores have put the puma shoes cheap container, PUMA to the brink of bankruptcy in 1993.In 1994, at age 30 for ochen j Zeitz was named the CEO of the company, he was also the youngest President of listed companies in Europe that year. Starting from the end of the 90, led for ochen Zeitz j, PUMA relying on guerrilla marketing tactics as the world sportswear market "branded the outbreak". From 1993 to 2001, PUMA's turnover has increased almost twice times. 2002 United States sportswear market valued at $ 7.8 billion, while PUMA's sales rose 48%, to 121 million dollars. PUMA was named brand magazine's 2002 "best marketing brand of the year".Wells Farg o PI yuehan?Shanli, Managing Director of the company in New York: "PUMA is the best sports apparel brand management brands, its product lines are designed to be rigorous and rational, market segments and distribution channels